send & receive: the New Expert Podcast on Corporate Communication
HearDis! launches send & receive in partnership with podcast agency Reiners & Eckert:
The new industry podcast (original, “senden & empfangen”) showcases top quality content from external and internal corporate communication. Target groups are specialised media, advertising agencies, and marketing and branding managers across retail sectors.
Moderators Tanja Reiners and Malte Eckert meet each month with communication experts from renowned agencies and companies and with leading creatives, strategists and doers. The narrative thread in the conversations with the guests addresses smart tactics and novel approaches used in external communication to grow brand awareness, reach new audiences and reinforce the brand-customer bond.
Which channels do our guests use to send and receive important messages? How do they carry that out? And which stories do they tell, for which outcome? The aim is to present outstanding campaigns or projects and so offer in-depth insights into all disciplines of corporate communications.
The new podcast also deals with the increasingly important topic of internal communications. The guests featured in the program exchange on ways to successfully engage with employees in times of new work and home office. Companies are more and more competing with online media for the attention of their talent. New formats such as podcasts can be consumed with divided attention and are for this reason gaining recognition for internal communication purposes. Audio content management systems offer the corporate world a whole new way to effectively adapt their internal communication to the current needs of employees and circumstances.
The high-quality podcast is produced and distributed by HearDis!: “In this podcast we also work with completely new auditory content elements such as ‘audio info boxes’. Technical terms are briefly explained during the conversation by an off-speaker”, says Felix Haaksman (CEO & Managing Director, HearDis!).
Kicking off send & receive is Robin Hofmann (CEO & Creative Director, HearDis!): as guest on the first episode, the audio branding visionary talks about how brands are turned into sound, what the podcast of the future will look like and why audio content management systems will soon reveal as crucial in the corporate realm.
The podcast can be listened to on the following platforms:
Contact:
Robin Hofmann, CEO & Creative Director, HearDis!
robin.hofmann@heardis.com
